The Answer Is Simple: VALUE!
Whenever we make a purchase, we consider the “value” we receive. It’s no different when hiring a professional photographer. Unfortunately, not many people readily understand the value of hiring a professional photographer. Below we provide some insight into the value a professional photographer brings.
Interest In You: A professional photographer will take the time needs to get to know their subject(s) or your businesses needs. They will also take the time needed to create photos to help your business best represent itself. A professional photographer brings the knowledge, experience, vision and capability to capture and craft images in the manner and style you prefer. Whether traditional or photojournalistic, a professional photographer works with your desires in mind.
Artistic Vision: A professional photographer has the experience from many other businesses of providing your company with the vision needed to better your business. A vision focused not only on the subject but also the background, the lighting, the composition, the depth of field and a host of other elements that not every one can “see” when crafting an image.
Understanding of Light: A professional photographer understands and knows how to capture natural looking images in any kind of light. Whether in the studio, outdoors or low light situations, a professional photographer knows how to add the right amount of direct, bounce or supplemental lighting to fill the scene, compliment the subject and maintain a natural looking image.
High End Equipment: A professional photographer has spent years and thousands of dollars building up the best equipment list to be able to capture the best images possible for you or your business. Today’s professional equipment has multiple and complex functions that allow a photographer to manipulate focal length, shutter speed, aperture, and depth of field to compliment almost any subject. It also allows the capture of crisp and sharp photographs in low light, with little to no image degradation. A professional also has the ability to bring the studio to you or your business.
Post Processing Software: A professional photographer has the latest post processing software to be able give you the best images possible by effectively correcting color, adjusting exposure, manipulating hue, saturation, lens distortion and editing images for a professional look.
Professional photographers bring value in many other ways too. These are just a few examples. While it does cost more to hire a professional photographer vs. a friend or relative with a digital camera, professional photographers bring far greater value and quality to the end product. As the old saying goes, “you get what you pay for” and paying for a professional photographer will bring you custom high-end images you’ll be proud to display in the office, place on your website and share for years to come.
Photo provided by Steve